Timeline Post Type Description
Aaron Krause was 37 years old and running an international manufacturing company. An average workday meant tending to paperwork in the front office while also repairing machinery in the back. Dirty hands were a constant annoyance, and over time, so became the only product available to clean them with (a slurry of rocks and lotion […]
A highly engineered polymer foam proved to be the perfect solution. In fact it worked so well Aaron knew he couldn’t keep it all to himself. He patented the design which was round in shape, grooved on one side, and featured two holes punched out of its center. He began marketing the hand scrubber to […]
It was fall and the lawn furniture needed cleaning. Aaron starting using a traditional dual-sided sponge but it immediately scratched the paint. He decided to try the old hand scrubbing foam which had been stored away slowly collecting dust. It worked shockingly well and didn’t scratch! As he continued cleaning, Aaron noticed the cold air […]
By 2007, Multinational conglomerate 3M had their eye on Aaron’s buffing pad company. They acquired it in August of 2008 taking everything. Well, almost everything. A handful of boxes considered to hold no value were left in his possession.
Later that year, persistent grassroots marketing paid off when a featured article was published in the Philadelphia Inquirer. The write-up caught the eye of an independent broker whose mission, he declared, was to book Scrub Daddy’s first live QVC show. It was at this point Aaron realized Scrub Daddy needed to be its own entity […]
Despite having some sales, the smiling scrubber tool still wasn’t able to secure presence in any major retail store. One night while watching ABC’s Shark Tank, Aaron realized partnering with one of the “Sharks” could be the key to opening those retail doors. Backed with newfound TV confidence, he applied to the show. After 3 […]
Exposure from national television was colossal and as a result, the company quickly outgrew its rented space. A larger facility was purchased and the crew relocated to its current residence in Folcroft, Pennsylvania. The move fostered even more growth, allowing the development of powerful partnerships with leading retailers such as Bed Bath & Beyond, Wal-Mart, […]
In May of that year, ABC aired a 20/20 special entitled “Swimming with Sharks” in which Scrub Daddy was named “Shark Tank’s most successful product to date”. A title which has held true to this day!
Despite sentimental appeal, the Scrub Daddy logo had become dated looking. Meanwhile, the ever expanding product line lacked overall unification. With several new products on deck to debut, a full-on brand makeover was needed. Modernized artwork and a fresh approach to packaging were instated over a 4 month period. The change would signify not only […]
The patented Scrub Daisy Dishwand System is the twelfth unique product in the Scrub Daddy family. She (yes, she) serves as a significant milestone for the company due to the sheer complexity of design. The system, which is comprised of seven plus collaborating parts, took 4 long years to move from conception to completion. Scrub […]
